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Media Contact: Michelle Olson, APR
Olson Communications, Inc.
(480) 368-7999


The reign of “Grandma” and “Grandpa” is over! New grandparents are taking on more personal and meaningful monikers.

PHOENIX (July 16, 2008 ) – Every 20 seconds a new grandparent is born [1]. For most baby boomers, that means the next several months will be filled with the internal yet vocal struggle of what to call themselves.

For many of today’s grandparents, traditional American monikers like Grandma and Grandpa conjure up images of a different era and don’t reflect their busy lifestyles and diverse personalities. Grandparents are seeking new and unique names that reflect who they are and the special relationship they have with their grandchildren. You Can Call Me Hoppa! The Grandparents’ Guide to Choosing a Name That Fits by Lauren Charpio is an exploration of hundreds of names and stories from grandparents everywhere. While there are many suggestions for the perfect grandparent name right in the book, the inspiration for a one-of-a-kind name may not be far beyond the pages either.

“This book is meant to serve as a compilation of suggestions for a less traditional, but unique grandparent name,” said Charpio. “Today’s new Boomer grandparents have reinvented so many aspects of our culture and their approach to grand parenting is no exception. They want names that are just as innovative, unique and dynamic as they are.”

You Can Call Me Hoppa! is a great gift for expecting parents to surprise their soon-to-be grandparents with the news, and for current grandparents who may feel that they would like a more creative and personal name. Charpio’s inspiration for the guide is based on her own experience as a new mom and daughter to first-time grandparents as they set out on a challenging quest to find the perfect grandparent names. The book is meant to encourage discussions and ideas for new grandparents and their families so that they can find a name that fits them perfectly.

You Can Call Me Hoppa! The Grandparents Guide to Choosing a Name that Fits debuts on Grandparent’s Day, September 7, and retails for $24.95. It is available for purchase through Amazon.com and www.callmehoppa.com.

About the Author

Lauren Charpio was born and raised in Phoenix, Arizona. She attended the University of San Diego, and some time spent at Oxford in England inspired a fascination with all things global. She started her career in international banking but longed to flex her creative muscle. She later attended Thunderbird School of Global Management, where she received the Masters in International Management that ultimately facilitated a career change to marketing and brand strategy. Lauren has spent many years working as a consultant to some of the world’s best brands, striving to inspire others to build strategies and experiences informed by cultural shifts. The shift that affected her life the most was the one from singleton, to wife, to working mother of two. A shift made easier with the help of two sets of doting first-time grandparents who longed for fitting names…


[1] Focalyst and Granparents.com Joint Insight Study, December 2007